Re: Midnight madness

[Brock Schweitzer]

The Cardinal bird got a facelift, much like the Bearcat, to make him look
angry.  Also, the costumed mascot also was given a more muscular look....
much like the new Bearcat.

This is nothing new.  Its simply an evolution of the branding... as others
have mentioned, its just a way to increase sales of the athletic dept. and
maintain a "modern" look.

On 10/17/06, Dan Marshall <address@hidden> wrote:
> I thought their mascot was the same
>
> -----Original Message-----
> From: address@hidden
> [mailto:address@hidden On Behalf Of Brock Schweitzer
> Sent: Tuesday, October 17, 2006 11:51 AM
> To: UC Basketball Forum
> Subject: Re: [UC Basketball] Midnight madness
>
> Case in point... when Pitino came to Louisville, they completely
> redesigned
> their logo, mascot, how "Louisville" is displayed on jerseys, hats, and
> letterheads.  They lapped all that new stuff up without a fuss.
>
> On 10/17/06, Kris Rose <address@hidden> wrote:
> >
> > i'll say again, the new bearcat looks beyond stupid.  those red "ridges"
> > on
> > the head are just awful.
> >
> > for the obsessive sorts in the crowd who are stil talking about the
> > kansas state jerseys, go to www.uniwatchblog.com (written by a writer
> > for page 2 on
> > espn.com) and go to the news ticker section in yesterday's post....it
> > gave me a laugh.
> >
> >
> > >From: "Keith Wedinger" <address@hidden>
> > >Reply-To: UC Basketball Forum <address@hidden>
> > >To: "UC Basketball Forum" <address@hidden>
> > >Subject: Re: [UC Basketball] Midnight madness
> > >Date: Tue, 17 Oct 2006 11:25:59 -0400
> > >
> > >I agree completely.  The only tradition worth building is a winning
> one.
> > >When a college changes their logo or their uni's, I doubt that
> > >tradition plays much of a role in the change.  It's more about making
> more money.
> > >Case in point:  when OSU changed their football jerseys before this
> > season,
> > >there was a bit of an uproar about the new look.  But, if you go
> > >around Columbus, you will see a lot of fans are are buying the new
> > >jerseys.  And who gets a big cut from this revenue?  The athletic
> department of course.
> > >
> > >I'll be honest...I've never been a big fan of the "Jordan Jump-man"
> > >look
> > of
> > >UC's basketball jerseys used over the past several years.  I prefer
> > >the more traditional shoulder strap look.  I am looking forward to
> > >seeing what the Adidas jerseys look like.
> > >
> > >As for the new Bearcat mascot look, I can take it or leave it but I
> > >am
> > not
> > >going to make a big stink about it one way or the other.  I am much
> > >more concerned about the team on the floor.
> > >
> > >On 10/17/06, Justin Register <address@hidden> wrote:
> > >>
> > >>I think there is A LOT more to tradition then a logo.  Duke and NC
> > >>have changed uniforms (not logos).  Tradition comes from years and
> > >>years of success and recognition, in BIG conferences, hence earning
> > >>that success against the best.  Being in CUSA and priors, and not
> > >>doing mush at all
> > in
> > >>the tournament, makes it hard to have tradition.  All of the
> > >>"tradition-having" schools are in the Big Ten, ACC, SEC, etc.
> > >>
> > >>If we went to the sweet 16 or furher every year, with multiple Big
> > >>East championships, then we could change our logo/color/mascot every
> > >>year and still have some tradition.
> > >>
> > >>
> > >>On 10/17/06, Dan Marshall <address@hidden> wrote:
> > >>
> > >
> > >
> > >--
> > >Keith Wedinger
> > >Bearcatnews.com
> > >Sciotofootball.com
> >
> >
> >
> >