RE: season tickes sales are down

[Dan Marshall]

I think they... Mike Thomas(GOIN) and Nancy should sit in the last row for a
whole game, then they might know why people don't pay for those
seats....(Obviously I am conceding the fact that sales are down due to huggs
dimissal) but for GOIN to be "miffed" at the fans... That's ignorant...
ALTHOUGH... Every been to the last row of RUPP Arena...it's always sold out
and that place is crazy, steep, and way up there, but they sell it out.(Oh
yeah, we're not UK) 

-----Original Message-----
From: Bearcat Tom [mailto:address@hidden 
Sent: Thursday, November 03, 2005 10:13 AM
To: address@hidden
Subject: Re: [UC Basketball] season tickes sales are down

Goin said:

"I'd be foolish to say that there probably isn't some backlash," UC athletic
director Bob Goin said. "But I also know that we weren't selling the place
out with him. We were not real proud of our sales for years. It's miffed me,
quite frankly. With all the winning we did, we still only had five or six
sellouts in our basketball arena a year."

Guess what?  Unless you are in the lower fat UCAT section or the first 10-15
rows of the upper deck, 5/3 sucks to watch a game there.  I have seriously
thought about dropping my tickets.

Tom

> From: Mike Brungs <address@hidden>
> Reply-To: address@hidden
> To: address@hidden
> Subject: Re: [UC Basketball] season tickes sales are down
> Date: Thu, 3 Nov 2005 06:56:40 -0800 (PST)
>
> Perhaps the athletic department should ask about the concept of "point 
> of diminishing returns".  You cannot continue to raise ticket prices 
> OVER and OVER and not expect it to eventually affect attendance.  This 
> has been my thought process on my two options:
>
>    1) I pay for my wife and I to attend the game.  This will cost me 
> $50 + parking and I
>        will sit on an uncomfortable bleacher and be close enough to 
> rafters to be able to
>        count the rivets.
>
> OR
>
>    2) I can take the wife out to a NICE restaurant and drop $50 on dinner.

>  I can then
>        go home, turn on the tube, sit in my comfortable lazy boy and 
> enjoy the game.
>
> I'm assuming I am not alone in this scenario.. and NOW add the "pissed 
> off fan" factor and you have the makings of a mess.  What is that Goin 
> and UC find hard to understand ?
>
> Here's an idea... given the mess that THEY have created, drop all 
> tickets down to $10 or whatever the magic price point is to fill that 
> place.  They have tons of fence mending to do and anything they could 
> to get people to come back would be great.
>
> Whether they want to admit it or not, their actions have resulted in 
> going back to square one.  They need to forget about the $$$$$$ and 
> concentrate on patching things up with
> the fan base and get them back in the building.   They can give me a call 
> when they
> finally get a clue.. it AINT that hard to understand.
>
> Mike (Still not wearing my UC garb)
>
> dfairchild <address@hidden> wrote:
> Despite all the speculation on this board - the truth is season ticket 
> sales are down 11% from this point last year.
> "UC reports it has sold approximately 5,100 season tickets. Last year 
> at this time, UC had sold 5,700 and ended up at 5,900."
>
> It makes you wonder about the competence of the UCATS or the athletic
> department: According to someone with good inside sources - there had 
> not been a drop in ticket sales. It appears the athletic 
> department/UCATS is operating in a state of denial.
>
> Here is a bizarre comment by Goin. It appears he is still operating on 
> a short leash.
> "UC officials don't know if the drop is a protest by fans who are 
> unhappy that Huggins' contract was terminated."
>
> Finally, it astounds me how inept the athletic department has been at 
> selling the basketball program. We have talked a lot on this board 
> about the lack of attention to the area of ticket sales. I cannot 
> believe they were only able to operate at 69% capacity. As I pointed 
> out last year -
>
> http://bearcatnews.com/basketballforum/200501/msg00392.php
>
> the cheap seats were never cheap (until this year!) - peole were 
> expected to spend $22 for a seat in the top row! By not lowering those 
> ticket prices = it assured there would be a supply of tickets, except 
> for the biggest games.
>
> As people have testified here, it was cost effective to not get season 
> tickets because they could easily get a ticket for a game, including 
> paying a broker for better seats for big games.
>
> The reality of the low percentage of season tickets is the athletic 
> department needs some guidance from the business school - a combination 
> of marketing, price point analysis, and customer service would have 
> solved this problem a long time ago!!!
>
> DF
>
>
>
> --
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>
>
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