Re: season tickes sales are down

[Mike Brungs]

Perhaps the athletic department should ask about the concept of "point of diminishing returns".  You cannot continue to raise ticket prices OVER and OVER and not expect 
it to eventually affect attendance.  This has been my thought process on my two options:
 
   1) I pay for my wife and I to attend the game.  This will cost me $50 + parking and I 
       will sit on an uncomfortable bleacher and be close enough to rafters to be able to
       count the rivets.
 
OR
 
   2) I can take the wife out to a NICE restaurant and drop $50 on dinner.  I can then 
       go home, turn on the tube, sit in my comfortable lazy boy and enjoy the game.
 
I'm assuming I am not alone in this scenario.. and NOW add the "pissed off fan" factor and
you have the makings of a mess.  What is that Goin and UC find hard to understand ?
 
Here's an idea... given the mess that THEY have created, drop all tickets down to $10 or
whatever the magic price point is to fill that place.  They have tons of fence mending to 
do and anything they could to get people to come back would be great.  
 
Whether they want to admit it or not, their actions have resulted in going back to square 
one.  They need to forget about the $$$$$$ and concentrate on patching things up with
the fan base and get them back in the building.   They can give me a call when they 
finally get a clue.. it AINT that hard to understand.
 
Mike (Still not wearing my UC garb) 

dfairchild <address@hidden> wrote:
Despite all the speculation on this board - the truth is season ticket
sales are down 11% from this point last year.
"UC reports it has sold approximately 5,100 season tickets. Last year at
this time, UC had sold 5,700 and ended up at 5,900."

It makes you wonder about the competence of the UCATS or the athletic
department: According to someone with good inside sources - there had not
been a drop in ticket sales. It appears the athletic department/UCATS is
operating in a state of denial.

Here is a bizarre comment by Goin. It appears he is still operating on a
short leash.
"UC officials don't know if the drop is a protest by fans who are unhappy
that Huggins' contract was terminated."

Finally, it astounds me how inept the athletic department has been at
selling the basketball program. We have talked a lot on this board about
the lack of attention to the area of ticket sales. I cannot believe they
were only able to operate at 69% capacity. As I pointed out last year -

http://bearcatnews.com/basketballforum/200501/msg00392.php

the cheap seats were never cheap (until this year!) - peole were expected to
spend $22 for a seat in the top row! By not lowering those ticket prices =
it assured there would be a supply of tickets, except for the biggest games.

As people have testified here, it was cost effective to not get season
tickets because they could easily get a ticket for a game, including paying
a broker for better seats for big games.

The reality of the low percentage of season tickets is the athletic
department needs some guidance from the business school - a combination of
marketing, price point analysis, and customer service would have solved this
problem a long time ago!!!

DF



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