Re: season tickes sales are down

[old school]

One would have to think that you're absolutely correct Brad. If the
University and UCats expected a sharp rise in donations this year (and
budgeted for such according to various posters) then you would have to think
that they also expected a sharp rise in season ticket sales. I would love to
know what the expected sales were for this coming season (not that they'll
ever give us a factual answer), but I think they're probably off 1000-1500
from their projected sales.

On 11/3/05, Brad Holdheide <address@hidden> wrote:
> I would guess that in UC's athletic department minds the ticket sales are
> down more than 11%. I had heard that UC projected/budgeted for a significant
> increase in season ticket sales this year. With the new conference and
> marquee home games against UL, Cuse, WVU, etc the schedule was no excuse.
> Which leads me to believe that the Huggins fiasco may have cost UC as much
> as a 50% drop in season tickets.
>
>
>
> > > > address@hidden 11/3/2005 7:48 AM >>>
> Despite all the speculation on this board - the truth is season ticket
> sales are down 11% from this point last year.
> "UC reports it has sold approximately 5,100 season tickets. Last year at
> this time, UC had sold 5,700 and ended up at 5,900."
>
> It makes you wonder about the competence of the UCATS or the athletic
> department: According to someone with good inside sources - there had not
> been a drop in ticket sales. It appears the athletic department/UCATS is
> operating in a state of denial.
>
> Here is a bizarre comment by Goin. It appears he is still operating on a
> short leash.
> "UC officials don't know if the drop is a protest by fans who are unhappy
> that Huggins' contract was terminated."
>
> Finally, it astounds me how inept the athletic department has been at
> selling the basketball program. We have talked a lot on this board about
> the lack of attention to the area of ticket sales. I cannot believe they
> were only able to operate at 69% capacity. As I pointed out last year -
>
> http://bearcatnews.com/basketballforum/200501/msg00392.php
>
> the cheap seats were never cheap (until this year!) - peole were expected
> to
> spend $22 for a seat in the top row! By not lowering those ticket prices =
> it assured there would be a supply of tickets, except for the biggest
> games.
>
> As people have testified here, it was cost effective to not get season
> tickets because they could easily get a ticket for a game, including
> paying
> a broker for better seats for big games.
>
> The reality of the low percentage of season tickets is the athletic
> department needs some guidance from the business school - a combination of
> marketing, price point analysis, and customer service would have solved
> this
> problem a long time ago!!!
>
> DF
>
>
>
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