RE: season tickes sales are down

[Shinkle, Randy]

I don't know a lot of people who contribute to UCATS, either
individually or as part of a partnership (as I do), but I know some.
Every one I've talked to stayed in this year, and EVERY ONE of them has
told me it's doubtful they'll continue after this year.  Yes, me
included.

But don't worry, it's just a small sample size.

Randy '78


-----Original Message-----
From: jon breiner [mailto:address@hidden 
Sent: Thursday, November 03, 2005 8:46 AM
To: address@hidden
Subject: Re: [UC Basketball] season tickes sales are down

That does not surprise me.  It is not so much the tickets being down as
much 
as which tickets are down.  Since I was unable to move to better seats,
most 
of the bigger donors continued.  A few left of course as they were able
to 
move many of the BIG time donors down and also come up with the 40 seats

behind the visitors bench.  Since I like giving WAG's, I'd say if
overall 
ticket sales are down 11%, UCATS donations are down 5% since it is
skewed. 
Of course, if the budget called for an increase, that is a major
screw-up. 
Truly it is the year after that concerns me the most.  I still think
many 
who had already given their money decided to let it ride.  With only
about a 
week to pull the money out, I doubt many did, even though some did.

Next year is the key and if they do not know why it is down 11% this
year (I 
think they know but wont say it), I have concerns.

Jon



----- Original Message ----- 
From: "dfairchild" <address@hidden>
To: "dfairchild" <address@hidden>; <address@hidden>
Sent: Thursday, November 03, 2005 7:48 AM
Subject: [UC Basketball] season tickes sales are down


> Despite all the speculation on this board -  the truth is season
ticket
> sales are down 11% from this point last year.
> "UC reports it has sold approximately 5,100 season tickets. Last year
at
> this time, UC had sold 5,700 and ended up at 5,900."
>
> It makes you wonder about the competence of the UCATS or the athletic
> department:  According to someone with good inside sources - there had
not
> been a drop in ticket sales.  It appears the athletic department/UCATS
is
> operating in a state of denial.
>
> Here is a bizarre comment by Goin.  It appears he is still operating
on a
> short leash.
> "UC officials don't know if the drop is a protest by fans who are
unhappy
> that Huggins' contract was terminated."
>
> Finally, it astounds me how inept the athletic department has been at
> selling the basketball program.  We have talked a lot on this board
about
> the lack of attention to the area of ticket sales.  I cannot believe
they
> were only able to operate at 69% capacity.  As I pointed out last year
-
> http://bearcatnews.com/basketballforum/200501/msg00392.php
>
> the cheap seats were never cheap (until this year!) - peole were
expected 
> to
> spend $22 for a seat in the top row!  By not lowering those ticket
prices 
> =
> it assured there would be a supply of tickets, except for the biggest 
> games.
>
> As people have testified here, it was cost effective to not get season
> tickets because they could easily get a ticket for a game, including 
> paying
> a broker for better seats for big games.
>
> The reality of the low percentage of season tickets is the athletic
> department needs some guidance from the business school - a
combination of
> marketing, price point analysis, and customer service would have
solved 
> this
> problem a long time ago!!!
>
> DF
>
>
>
> --
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