Re: season tickes sales are down

[Brad Holdheide]

"....the athletic department needs some guidance from the business school - a combination of
marketing, price point analysis, and customer service would have solved this problem a long time ago!!!"

It's hard to market to pi$$ed off fans.  This year I think you really can't blame poor attendance on more than just 3 people...and we all know who those 3 are.


> > > address@hidden 11/3/2005 7:48 AM >>>
Despite all the speculation on this board -  the truth is season ticket
sales are down 11% from this point last year.
"UC reports it has sold approximately 5,100 season tickets. Last year at
this time, UC had sold 5,700 and ended up at 5,900."

It makes you wonder about the competence of the UCATS or the athletic
department:  According to someone with good inside sources - there had not
been a drop in ticket sales.  It appears the athletic department/UCATS is
operating in a state of denial.

Here is a bizarre comment by Goin.  It appears he is still operating on a
short leash.
"UC officials don't know if the drop is a protest by fans who are unhappy
that Huggins' contract was terminated."

Finally, it astounds me how inept the athletic department has been at
selling the basketball program.  We have talked a lot on this board about
the lack of attention to the area of ticket sales.  I cannot believe they
were only able to operate at 69% capacity.  As I pointed out last year -

http://bearcatnews.com/basketballforum/200501/msg00392.php 

the cheap seats were never cheap (until this year!) - peole were expected to
spend $22 for a seat in the top row!  By not lowering those ticket prices =
it assured there would be a supply of tickets, except for the biggest games.

As people have testified here, it was cost effective to not get season
tickets because they could easily get a ticket for a game, including paying
a broker for better seats for big games.

The reality of the low percentage of season tickets is the athletic
department needs some guidance from the business school - a combination of
marketing, price point analysis, and customer service would have solved this
problem a long time ago!!!

DF



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